Social Media Detox – Challenge Camp (2026)

Stay Detox, Stay Free!

A digital detox camp and challenge to find a long-term balance with social media

GRUMES, VAL DI CEMBRA (TRENTO, ITALY). 3-8 MAY 2026

The Social Media Detox - Challenge Camp is a one-week digital detox experience for students at the University of Trento's School of Innovation. Set against the stunning backdrop of Trentino's mountain valleys, this phone-free camp is built on the challenge-based methodology. At the Camp, students will be challenged to develop a sustainable and long-lasting strategy to establish a healthy and balanced relationship with social media.

To facilitate the development of this strategy, the camp will ban cell phones and combine training courses with group activities, including hikes, sports and nature bathing activities, yoga and mindfulness classes, art workshops, phone-free parties, and night activities.

Every camp day will be organized in two stages: the first will be dedicated to independent study and group work to tackle the challenge, the second, to guided group activities. Such camp structure will allow participants to address issues such as digital addiction, loneliness, sedentary lifestyles, nature deficit disorder, and the reduction of face-to-face interactions.

Grouped in competing work teams, students will present, at the end of the week, their solution and strategy to promote a long-term healthy balance with social media.

Camp program

Monday, April 27

18:00 - 19:00 Challenge kick-off meeting (ONLINE)

Wednesday, 29 April

18:00 - 19:00 Challenge-based methodology lecture (ONLINE)

Sunday, May 3

16:00 – 18:00 Check-in at L'OST hostel
18:00 - 19:30 Kick-off meeting at the Grumes auditorium
19:30 – 20:30 DINNER AT THE HOSTEL
20:30 - 21:30 Ice-breaking games and team building
21:30 - 23:30 Detox welcoming party and karaoke session

Monday, May 4

07:30 - 08:30 BREAKFAST AT THE HOSTEL
08:30 – 10:30 Morning briefing and trek to Malga Potzmauer
10:30 – 12:30 “Disconnected but connected - part 1” workshop
12:30 – 13:30 TRADITIONAL LUNCH AT MALGA POTZMAUER
13:30 – 14:30 “Disconnected but connected - part 2” workshop
14:30 – 16:30 Detox challenge group work or supplementary trek
16:30 – 17:30 Return to the Hostel
17:30 – 19:00 Lavoro di gruppo sulla challenge
19:00 – 19:30 Welcoming by the School of Innovation of the University of Trento
19:30 – 20:30 DINNER AT THE HOSTEL
20:30 – 21:30 Free time and phone-time
21:30 – 23:30 Board games and Black Mirror movie night

Tuesday, May 5

07:30 – 08:30 BREAKFAST AT THE HOSTEL
08:30 – 10:30 Briefing e laboratorio “L’intelligenza emotiva online”
10:30 – 12:30 Detox challenge group work
12:30 – 13:30 LUNCH AT THE HOSTEL
13:30 – 15:30 “The environmental impact of smartphones and the digital carbon footprint”
15:30 – 17:30 Analogic traditional games
17:30 – 19:30 Detox challenge group work
19:30 – 20:30 DINNER AT THE HOSTEL
20:30 – 21:30 Free time and phone-time
21:30 – 23:30 Detox Trivia Night at Bar Alpino

Wednesday, May 6

07:00 - 08:00 BREAKFAST AT THE HOSTEL
08:00 – 09:00 Bus ride to Cavalese
09:00 – 11:30 Geocaching hunt
11:30 – 12:30 Detox challenge group work
12:30 – 13:30 PIZZA AT BAR BETTA
13:30 – 15:30 Detox challenge group work
15:00 – 16:30 Brännbol tournament
16:30 – 18:00 Return trip to Grumes
18:30 – 19:30 Detox challenge group work
19:30 – 20:30 DINNER AT THE HOSTEL
20:30 – 21:30 Free time and phone-time
21:30 – 23:30 Stargazing and outdoor night activity at Baita Penna Nera

Thursday, May 7

07:30 - 08:30 BREAKFAST AT THE HOSTEL
08:30 – 10:30 Morning briefing and detox training course
10:30 – 12:30 Detox challenge group work
12:30 – 13:30 LUNCH AT THE HOSTEL
13:30 – 15:30 “Bad stories” workshop with psychologist
15:30 – 19:30 Detox challenge group work
19:30 – 20:30 DINNER AT THE HOSTEL
20:30 – 21:30 Free time and phone-time
21:30 – 23:30 "Unlocking memories" Disco Dance Party

Friday, May 8

07:30 - 08:30 BREAKFAST AT THE HOSTEL
08:30 – 12:30 Morning briefing and detox challenge group work
12:30 – 13:30 LUNCH AT THE HOSTEL
13:30 – 17:00 Final presentations by the competing teams
17:00 – 17:30 Check-out

COSTS AND PAYMENTS

Thanks to the partnership between Econtrovertia APS and the University of Trento's School of Innovation, the cost of participating in the camp is only € 60 per day for room and full-board at the hostel.

Total cost: € 300

Pay the deposit of € 100 before March 9, through wire bank transfer:

Addressee: ECONTOVERTIA APS
IBAN: IT 08 F 08304 34930 000060409404
Bank: Banca per il Trentino Alto Adige – Bank für Trentino-Südtirol – Credito cooperativo italiano
BIC/SWIFT: CCRTIT2T76A
Object: Name Surname - Social Media Detox - Challenge Camp 2026

Pay the deposit before March 9 through PayPal

* In case of cancellation before April 6, the deposit will be fully refunded.

HOW TO GET TO THE CAMP

The hostel is located in Via Fontana 20, 38092 Grumes – Altavalle (Trento) (location).

If you are arriving by car: from Trento take the Brenner interstate S.S. 12 north until LAVIS. Continue on S.S. 612 LAVIS - CASTELLO DI FIEMME until Grumes, Val di Cembra. If you can't find a parking space, call us and we'll let you know where to park.
Are you arriving by public transport? From the bus station of Trento take line n. 102 Trento-Cembra-Capriana-Cavalese (time schedule are on the website Trentino Trasporti).
Carpooling? You can also write on the Telegram group @socialmediadetox to find carpooling options and coordinate with other participants.

DOWNLOAD SECTION

CONTACT

Write us an email to info@socialmediadetox.it
Join the public Telegram group @socialmediadetox to have the fastest updates on the Social Media Detox.

FREQUENTLY ASKED QUESTIONS

Can I still sign up to the Camp?

The deadline to apply for the Social Media Detox – Challenge Camp was January 25, and all 40 places have already been filled. If you are interested in other challenges, check the University of Trento's School of Innovation website. If you like our detox experiences and would like to try one, keep an eye on the website socialmediadetox.it and the Telegram group @socialmediadetox or the Detox newsletter.

I have been selected. What do I have to do now?

Congratulations on passing the tough selection process! Now all you have to do is complete the camp registration form, pay the deposit by March 9, and prepare for your trip to Grumes!

How much does the Camp cost?

The cost to participate in the Camp is only € 60 per day to cover food and accommodation expenses (training courses and detox activities are covered thanks to the collaboration between Econtrovertia APS and the School of Innovation at the University of Trento). The total cost for five days of Camp is € 300.

When is the deadline for paying the deposit?

A deposit of € 100 is required to reserve your place. It must be paid by March 9. The remaining balance can be paid directly at check-in.

How can I get a scholarship?

For information about possible scholarship, contact the International Office at your home University.

Unfortunately, I have to cancel my participation in the camp. Can my friend take my place?

We are sorry to hear that you are signing out of the challenge camp. Unfortunately, we cannot reserve your spot for your friend. There is a long waiting list of students who applied to the challenge but were not selected in the first phase.

How can I have my ECTS recognized?

For information about the recognition of the 4 ECTS awarded for successfully completing the challenge, contact the University of Trento's School of Innovation.

What is the official language of the Camp?

The official language at the Camp will be English. All Team Detox staff members have a good command of English and Italian. Any activities held by third parties will be supplemented by live translations.

What food is served at the camp?

During scheduled times, you can enjoy breakfast, lunch, and dinner prepared by the Team Detox staff. The menu is fixed, diverse, delicious, and Trentino-style! To report allergies, intolerances, or food restrictions, please use the appropriate registration form.

What should I bring to the Camp?

Check the clothing & equipment checklist in the download section. Do not forget the items marked in bold: trekking boots, gym shoes, waterproof jacket, backpack, watch, personal medicines, ID card or passport, health insurance.

What are the sleeping arrangements at the Camp?

The host facility is the wonderful L'OST hostel in Grumes, which has 42 beds distributed in single, double, triple, quadruple rooms, and dorms for five and eight people. You can choose your room preference in the appropriate camp registration form. We will do our best to accommodate all preferences, but the spirit of the Camp is in line with that of hostels: the beauty of both lies in connecting with others.

Can I arrive at the Camp earlier? Can I stay an extra day?

Yes, but there is an extra charge of € 50 (accommodation only). Please indicate your early check-in or late check-out on the registration form and we will reserve a bed for you.

How digital detox is the Camp?

Cell phones are collected at check-in and returned at check-out. Each day, however, 15 minutes of use is allowed.
Computers and other devices may be used during the camp hours reserved for independent study and group work to develop the final strategy and pass the challenge. These hours are marked in the camp program. Computers and tablets may not be used for purposes other than those related to the challenge.
You may use your own camera. Taking photographs of other participants is only permitted upon the consent of the subject and the Detox Team staff (we ensure that everyone has signed the permission form for the use of images and videos during the camp). In any case, there will be a staff member responsible for taking photographs.